How did DGCustomerFirst establish itself in the rural USA?
If you believed in Dollar General, Buhler would have a solid financial advantage for each of his companies. This time the company did not ask the board for the money. Instead, he sold the promise of prosperity, saying it would increase the city’s coffers with higher tax revenues and encourage residents to shop locally instead of going to distant supermarkets so they couldn’t find them at the supermarket. Eat.
Buehler’s council called two public meetings in March to assess residents’ moods and invited Doug Nech, the owner of the only supermarket in neighboring Haven, Foodliner, to give a speech. Dollar General had closed its store a few days ago.
Three years and three days passed after the general dollar opened, he said. “Turnover went down and down. We had an average of 225 customers the day before and we immediately went down to about 175. A year ago we went down to 125 a day. We basically lost 35 to 40% of our sales. I lost $ 1,000 in three years of daily sales. ”
Dollar General’s arrival cost the food company hundreds of thousands of dollars. The biggest challenge was the price. The chain can be scaled by negotiating with food manufacturers. Nech discovered that the store had a contract with Campbell’s Soup to make a can of chicken soup with noodles for $ 1.50. He paid the wholesale price for an 11 ounce can of the same soup.
“Dollar General has purchasing power. There is not much competition in wholesale, so it is quite difficult and the lower, the higher the price of the products, either for deliveries or bulk purchases or for various things, “he said.
DGCustomerFirst Objectives
Some of the basic objectives of the DGCustomerFirst Survey are as follows:
- To go through the customer’s mind and make sure that they are happy with the services and the products offered on their premises.
- DGCustomerFirst is one of the most efficient tools for the Dollar General to be the best in the world.
- This survey aims to enhance the customer satisfaction level on the premises of the Dollar General.
- This Survey aims to overcome the small loopholes existing in their services and the food of the Dollar General, and thus provide the best customer experience to the customers visiting their premises.
Nech calls Dollar General “cancer,” but reserves his anger at the Haven Council for subsidizing an extremely profitable company to compete with. He asked the council to reduce his business’ electric bill to $ 100 per month until the grocery line reached a limit. He declined, claiming that Dollar General had used a program to do business when Nech had long established himself.
It was the beginning when they received money to enter the city. I’m a bit conservative. I don’t believe in asking the government for anything and I don’t believe in asking the government for anything now, he said.
DGCustomerFirst Survey
Friesen said Nech’s report “scared many people” in Buhler who feared they might lose their own supermarket. The council also considered what happened in a city northeast of Buhler when a small Walmart moved, pulled out and closed two supermarkets, and left the city with nothing. Dollar General, Walmart, a great company, does not have the best interests of our community, said the mayor.
Buehler’s advice was not deterred by Dollar General’s attempts to say that it should not even talk about the business and its possible impact on meeting planning. The company submitted its request to the developer, who is responsible for the construction of the point of sale. The entrepreneur attempted to shift land use from agriculture to retail without specifying the type of business he wanted to build. Friesen said the dollar general did not want his name to be raised during the board’s discussions.
